WD-40 COMPANY
Explore our global brands.

Our Purpose

We create positive lasting memories by solving problems in workshops, factories and homes around the world.
It’s About the People
secr

At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers.

The blue and yellow can with the little red top has been leaving end-users with positive lasting memories for more than 60 years. This means that people aren’t buying the first lubricant they find on the shelf. Instead, they’re buying the blue and yellow can with the little red top because it solves problems in their workplaces and homes. It makes them into heroes in the eyes of their loved ones. It rarely lets them down. They’re buying the blue and yellow can with the little red top because it creates positive lasting memories, solves problems, and makes things work smoothly.

We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.
We create positive lasting memories by cultivating a tribal culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.
Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.
Our Why
A message to the tribe from Simon Sinek, Optimist and Bestselling Author of “Start with Why” and “Leaders Eat Last”
Explore
What We Do
The way we create positive lasting memories for our end-users.
Our brands. Our people. Our go-to-market strategy.
We love what we do.