Our Culture
Our Tribe is Thriving
Our Culture
Our Tribe is Thriving
Why do we call ourselves a tribe?
At WD-40 Company, we call ourselves a tribe and we refer to our employees as tribemates. We define tribe as a community of people with shared values and a shared purpose. Our tribe represents a self-sustaining place where people enjoy a sense of belonging and purpose. Our tribemates share common attributes such as values, knowledge, celebration, ceremony, and a strong sense of belonging. Each tribemate is recognized for their specialized skills and their contributions to benefit the greater good of the tribe. Through these efforts, a tribal culture becomes a self-sustaining place where people want to stay and grow.
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN
Purpose
At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers. We’re very proud that the blue and yellow can with the little red top has been leaving people with positive lasting memories since 1953.
People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.
SIMON SINEK
Our Purpose
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.
Our Mission
Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.
How We Do It
We create positive lasting memories by cultivating a tribal culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.
Maniac Pledge
We nurture a culture of accountability
The Pledge States
“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”
Maniac Pledge
We nurture a culture of accountability
The Pledge States
“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”
Our Tribe
Our Values
Our values are the heart and soul of WD-40 Company
Learning and Teaching
Developing and strengthening our employees from within builds future leaders
Our Leaders
A culture of ownership and accountability that begins at the top.
Doing The Right Thing
Our #1 value. There’s only one way to do things: the right way!