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Home / Our Tribe / Tribal Culture

Tribal Culture

Our Tribe is Thriving

Home / Our Tribe / Tribal Culture

Tribal Culture

Our Tribe is Thriving

  • What Is A Tribe
  • Purpose
  • Maniac Pledge

Why do we call ourselves a tribe?

At WD-40 Company, we call our employees tribe members. As individuals, and as an organization, we aspire to live up to the behaviors of a tribe. For us, a self sustaining and interdependent tribe share common attributes such as values, knowledge, celebration, ceremony and a strong sense of belonging. Each tribe member is recognized for their specialized skills and their contributions to benefit the greater good of the tribe. Through these efforts, a tribal culture becomes a self-sustaining place where people want to stay and grow.

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The earliest and most basic definition of community – of tribe – would be the group of people that you both help feed and help defend.

SABASTIAN JUNGER

Purpose

At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers. We’re very proud that the blue and yellow can with the little red top has been leaving people with positive lasting memories since 1953.

People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.

SIMON SINEK

Our Purpose

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We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.


Our Mission

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Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.


How We Do It

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We create positive lasting memories by cultivating a tribal culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.


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Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

View Transcript

Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

Our Tribe

Our Values

Our Values

Our values are the heart and soul of WD-40 Company


Learn More
Learning and Teaching

Learning and Teaching

Developing and strengthening our tribe from within builds future leaders


Learn More
Our Tribe’s Leaders

Our Tribe’s Leaders

A culture of ownership and accountability that begins at the top.


Learn More
Doing The Right Thing

Doing The Right Thing

Our #1 value. There’s only one way to do things: the right way!


Learn More
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