WD-40 COMPANY
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The Secrets To Our Success

Fascinating facts about WD-40 Company

Six interesting things you should know about WD-40 Company

Big brands, small company.  Ever wonder how a tribe of less than 500 people can create positive lasting memories all around the world? Here are a few fun facts about WD-40 Company.

Efficient
WD-40 Company products are sold in 176 countries and territories around the world.
WD-40 Company products are sold in 176 countries and territories around the world. Though we are proud of our worldwide presence, we’re even more proud of the fact that we’ve accomplished this with a team of just under 500 tribe members.

Formula
Adding to its mystique, as with Coke and Pepsi colas, is the secret nature of WD-40 Multi-Use Product’s formula.
Adding to its mystique, as with Coke and Pepsi colas, is the secret nature of WD-40 Multi-Use Product’s formula. The ingredients and process for making WD-40 Multi-Use Product are top secret. Only a single person in the entire world knows the exact ingredients that go into the famous formula that goes into the blue and yellow can with the little red top.
Global Reach
You can find WD-40 Company products from San Diego to Shanghai.
You can find WD-40 Company products from San Diego to Shanghai. From London to Buenos Aires. From Sydney to Moscow. We’re everywhere. But we are a global business that operates on a local scale. We’re able to accomplish this global reach with local focus, in part, because after we’ve blended the secret formula we rely on contract manufacturers to complete the rest of our manufacturing process. Even though we share the responsibility of manufacturing our products, we maintain a high degree of visibility and quality control over production. Many of our partners, vendors and suppliers have been trusted partners for decades and all of them are considered a part of the WD-40 Company tribe.
Distribution
Our unique multi-channel distribution network enables us to take more products to more places.
Our unique multi-channel distribution network enables us to take more products to more places. In fact, you’ll find our brands in 62 unique trade channels throughout 176 countries and territories all over the world. Because WD-40Multi-Use Product has more than 2000 documented uses, our distribution network includes hardware stores, automotive stores, grocery stores, sporting goods stores, drug stores, plumbing supply stores, bike stores and many more. This enables our small but mighty tribe to reach a very large addressable market.
Culture
At WD-40 Company, everyone is a key contributor.
At WD-40 Company, everyone is a key contributor. We foster a strong culture of learning and accountability in a collaborative, team environment. We offer a workplace culture where our employees feel safe, supported, appreciated, inspired, innovative, curious and optimistic.
Unusual Uses
One of the most interesting and exotic product use testimonials came from a bus driver in Asia.
One of the most interesting and exotic product use testimonials came from a bus driver in Asia who used the WD-40 Multi Use Product to successfully remove a python snake that had coiled itself around the undercarriage of his bus. Another was in 1992, a nude burglary suspect who had wedged himself in an air-conditioning vent at a cafe in Denver was extracted by the fire department with a large dose of WD-40 Multi-Use Product.
Our Company
The way we create positive lasting memories for our end-users
The company that was founded on a blue and yellow can with a little red top
Success is meaningless if you don’t achieve it the right way