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X-14®'s TWO NEW BATHROOM CLEANERS USE NEW TECHNOLOGY FOR FASTER, EASIER CLEAN-UP

January 28, 2006


X-14® now offers consumers an alternative to the harsh-smelling powerful cleaners currently on the market, with the introduction of X-14 Orange Aerosol and X-14 Oxy Citrus All-Purpose bathroom cleaners.

X-14 Orange Aerosol is the only aerosol bathroom cleaner with a fresh, orange fragrance, and a 2004 Shuster Labs study proved it two times as effective as the competition in removing soap scum.

The new aerosol features the only wide-area foam sprayer on the market, providing greater surface-area coverage and making the task of cleaning faster and easier. Additionally, the can is made of aluminum, so it will not cause rust rings on counters and other hard surfaces.

X-14 Oxy Citrus All-Purpose bathroom cleaner is the first-ever combination of oxy and citrus in a household cleaning product, and is more effective than the competition (Shuster Labs 2004). The oxy whitens and brightens hard surfaces by attacking soils and stains, while the powerful citrus cleaning action cuts through tough grease, soap scum and mineral deposits. It also offers consumers both a penetrating, foaming-action spray and a traditional squirt spray pattern.

“These two new products offer a one-two punch: the hard-working X-14 Orange Aerosol offers greater efficiency and convenience with its concentrated formula and wide-area sprayer, and the X-14 Oxy Citrus uses the powerful combination of oxy, which whitens and brightens, and citrus, which cuts through tough grease,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “As an added bonus, both leave a fresh citrus fragrance behind.”

X-14 Oxy Citrus All-Purpose Bathroom Cleaner and X-14 Orange Aerosol are now available nationwide at mass-market retail outlets.

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