SAN DIEGO — The WD-40 Fan Club, whose membership includes professional tradesmen, do-it-yourselfers, gardeners and other WD-40 enthusiasts, is proud to add a new category of fans—NASCAR enthusiasts.
The Fan Club, created last year as an online forum for WD-40 users, will give NASCAR fans access to hundreds of automotive and other uses for WD-40.
Thousands of auto enthusiasts have already joined the WD-40 Fan Club, located at www.wd40.com. The partnership between WD-40 Company and NASCAR, along with the addition of NASCAR information to the site, will ensure that even more gearheads will find their way to the Fan Club to learn more about WD-40’s applications on cars and trucks.
"Years of letters and consumer feedback have told us that WD-40 users are fanatical about WD-40, and we know NASCAR enthusiasts are also fanatical about their sport," said Helen Way, associate brand manager for WD-40 Company. "Considering our partnership with NASCAR, it’s only natural to mesh the two fan bases to create one big enthusiastic Fan Club. If our current membership of more than 30,000 is any indication, we’re going to give NASCAR fans a lot to love."
Through the Fan Club portion of the company’s web site, NASCAR fans will soon have free access to a multitude of automotive uses (ranging from carburetor maintenance to proper application of tire chains), downloadable WD-40 screensavers and desktop wallpaper, and a list of WD-40’s official 2,000 uses. Soon, fans will also have access to weekly NASCAR news updates and other NASCAR-specific promotions and information.
"We’ve had fans tell us how they first used WD-40 with their fathers and grandfathers and how they experimented with different uses," said Way. "You wouldn’t believe how many times NASCAR or other forms of racing are mentioned. At times, the Fan Club feels like the world’s biggest pit crew."
Basic membership in the Fan Club is free and members have the option of upgrading to or joining as a SuperFan. Those who upgrade will receive an official, personalized membership card and certificate, along with a WD-40 can radio, Fan Club T-shirt and interactive CD-ROM. The CD-ROM contains an interactive display of uses, the WD-40 game, and the comprehensive list of 2,000 uses.To join the WD-40 Fan Club, visit www.wd40.com and click on the Fan Club icon.
WD-40 Company, with headquarters in San Diego, is a global consumer products company with brands that deliver above expectation performance at extremely good value to end users who buy in a variety of trade channels. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products X-14®, 2000 Flushes® and Carpet Fresh®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded sales of $174.6 million in fiscal year 2001.
Additional information about WD-40 Company may be obtained on the World Wide Web at www.wd40.com.
