LAS VEGAS – Nov. 2, 2005 – WD-40 Company, a leader in the household cleaning category, introduced four products at the annual ISSA INTERCLEAN exposition to meet specific needs of cleaning and maintenance professionals.
Spot Shot® Professional, Spot Shot® Trigger, Carpet Fresh® Professional, X-14® Orange Aerosol and X-14® Oxy-Citrus offer cleaning and maintenance professionals a comprehensive package of products designed to help make their jobs easier.
Developed at the WD-40 Research and Development Center, the new additions offer state-of-the-art formulas that are ideal for cleaning and maintenance professionals.
The new products reflect WD-40 Company’s commitment to developing excellent product formulations and providing them to professionals at a great value.
“These new formulations are designed specifically for industry professionals who need powerful cleaning products for big jobs,” said Tim Lesmeister, vice president of marketing for WD-40 Company. "The products offer intense cleaning power and make cleaning easier and faster for cleaning and maintenance professionals.”
The new products include:
Spot Shot Professional Instant Carpet Stain Remover is a spot removal formula that powers out tough stains and odors instantly. Spot Shot Professional combines an odor neutralizer and a light scent, comes in an 18-ounce professional size, and is the most effective instant carpet stain remover, according to independent research laboratory Schuster Labs. Also available in a 32-ounce trigger spray bottle for professionals who prefer a non-aerosol delivery system, Spot Shot Professional removes water- and oil-based stains, including coffee, soda, wine, ink, blood, make-up and more.
Carpet Fresh Professional, a simple-to-use, leave-on carpet freshener complements Spot Shot Professional or Spot Shot Trigger to deliver the perfect one-two punch for a clean carpet. Carpet Fresh Professional comes in a 20-ounce professional size, and its no-vacuum formula is simple to use – a spray of the quick-drying foam disappears and dries in less than five minutes. The product contains added neutralizers and leaves carpets with a long-lasting fresh scent.
X-14 Orange Aerosol powerfully removes soap scum and features the unique-to-the-category, wide-area sprayer, providing greater surface-area coverage in the bathroom. This innovative formula is proven to clean two times more effectively than leading aerosol bathroom cleaners and is the only leading aerosol bathroom cleaner with a fresh orange fragrance.
X-14 Oxy Citrus combines two well-known cleaning agents for a complete clean. The product contains an oxy-powered formula that attacks soils and stains while whitening and brightening hard surfaces. The powerful citrus cleaning action cuts through tough grease, soap scum and mineral deposits.
WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique, high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products X-14®, 2000 Flushes®, Carpet Fresh®, 1001® and Spot Shot®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded worldwide sales of $242.5 million in fiscal year 2004. Additional information about WD-40 Company may be obtained at www.wd40.com.
# # #
